Marketing research- exploratory research designs

Exploratory research design is a plan of methods and procedures, that is used by researcher to collect and analize the data, that are needed for company to make important decisions.

• True

• False

Types of research designs

• Exploratory, descriptive, casual

• Exploratory, constactive

Research designs involve 2 types of data collection:primary and secondary

• False

• True

Which sort of data is based on established sources?

• Secondary

• Primary

It is discovery – oriented method to obtain detailed information about a topic from a stakeholder.

• In-depth interview

• Focused groups

• Projective techniques

Respondents are asked to assume a particular role of a third person

• In-depth interview

• Pictorial construction

• Word association test

• Role play

techniques in marketing research are used to describe association with a product or an organization indirectly.

• True

• False

Most popular qualitative research methods.

• In-depth interview

• Projective techniques

• Focused groups