FMbaba_Chapter_04

Quiz
•
Business
•
University
•
Medium
Erika Lázár
Used 4+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following demonstrates the real value of a company's marketing research and information system?
the amount of data it generates
the variety of contact methods it uses
the tools it uses to gather information
the customer insights it provides
the type of sampling plan it follows
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following sources constitutes the internal database of a company?
commercial online databases
supplier information
the company's sales transactions
reports sold by market research firms
big data
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
Test marketing
Marketing research
Commercialization
Integrated marketing
Exclusive distribution
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
________ is often the most difficult but most critical step in the research process.
Developing the research plan
Collecting and analyzing the data
Defining the problem and research objectives
Interpreting the findings
Gathering secondary data
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
________ is the final step in the marketing research process.
Developing the research plan
Determining a research approach
Interpreting and reporting the findings
Engaging in secondary research
Collecting and analyzing the data
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.
descriptive
exploratory
causal
corrective
experimental
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
________ data consist of information collected for the specific purpose at hand.
Primary
Secondary
Derived
Archival
Historical
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