
chapter10
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Trà Thanh
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1) A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2) Reference groups influence us in three ways. These ways include informational, utilitarian, and ________ dimensions.
A) reputational
B) descriptive
C) knowledge
D) value-expressive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3) Which of the following is an example of utilitarian influence?
A) An individual seeks information about various brands from a professional.
B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
D) An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4) Reference group effects are stronger for purchases that are ________.
A) socially conspicuous
B) mostly unseen by others
C) necessities
D) made frequently
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5) The capacity to alter the actions of others is referred to as ________ power.
A) publicity
B) social
C) second-order
D) behavioral
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6) If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.
A) referent
B) informational
C) legitimate
D) coercive
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7) If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
A) information
B) legitimate
C) expert
D) reward
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