AS Level: 17 - The nature of marketing

AS Level: 17 - The nature of marketing

11th Grade

35 Qs

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AS Level: 17 - The nature of marketing

AS Level: 17 - The nature of marketing

Assessment

Quiz

Business

11th Grade

Practice Problem

Easy

Created by

Niall Clark

Used 5+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

What is the primary goal of Customer Relationship Marketing (CRM)?

Attract new customers
Reduce production costs
Develop customer loyalty
Launch new products

Answer explanation

CRM focuses on building long-term relationships to retain existing customers.

2.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

Which of the following is an example of niche marketing?

Selling soft drinks to a global audience
Selling luxury watches to high-income buyers
Selling basic groceries to all demographics
Offering discounted items

Answer explanation

Niche marketing targets a specific, often smaller, segment with unique needs.

3.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

What is meant by "mass marketing"?

Marketing to a small segment of the market
Targeting a broad audience with one product
Customizing products for each individual
Focusing on high-income customers

Answer explanation

Mass marketing aims to reach a large audience with a standardized product.

4.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

Which of the following is NOT a method of market segmentation?

Geographic
Economic
Demographic
Psychographic

Answer explanation

Economic segmentation is not typically used; geographic, demographic, and psychographic are standard methods.

5.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

In geographic segmentation, a business would adapt its strategy based on:

Customer location
Customer age
Customer interests
Customer income

Answer explanation

Geographic segmentation tailors marketing to specific locations, e.g., countries or regions.

6.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

In which situation is mass marketing most effective?

When targeting niche markets
When aiming for a broad, general audience
When targeting very specific demographics
When focusing on personalized services

Answer explanation

Mass marketing is suited for products that appeal to a wide audience.

7.

MULTIPLE CHOICE QUESTION

20 sec • 4 pts

Which of the following statements about Customer Relationship Marketing is correct?

CRM focuses solely on price reduction
CRM aims to build long-term customer loyalty
CRM is about rapid customer acquisition
CRM only applies to large businesses

Answer explanation

CRM’s main goal is to retain customers by fostering loyalty.

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