Marketing

What does the term "labeling" mean in marketing?

• Assigning a price to a product.

• Tagging a person with a specific characteristic to influence behavior.

• Designing a logo for a brand.

• Sorting products into categories.

Which of the following is an example of "social proof"?

• A customer buying a product because it is on sale.

• Seeing a product labeled as "best seller" and deciding to buy it.

• A brand offering a free trial.

• Adding more features to a product to make it more appealing.

The Baader-Meinhof effect is also known as:

• Confirmation bias.

• Selective perception.

• Frequency illusion.

• Emotional engagement.

What is the "scarcity principle" in marketing?

• Offering unlimited product options to the customer.

• Suggesting a product will soon run out to encourage purchases.

• Labeling products with discounts.

• Providing additional products for free.

How does the "decoy effect" work in marketing?

• By introducing a less attractive option to influence the choice of another product.

• By offering a free product with every purchase.

• By showing advertisements repeatedly.

• By emphasizing eco-friendliness in products.

What is the main idea behind the Zeigarnik Effect in marketing?

• People remember incomplete tasks better than completed ones.

• Customers prefer products with more features.

• Buyers rely on social validation for their choices.

• Repeated advertisements create brand loyalty.

Which example illustrates the "decoy effect"?

• Offering three popcorn sizes where the medium is slightly cheaper than the large.

• Advertising a product as "limited edition."

• Sending reminders to complete a purchase.

• Using celebrity endorsements to promote a product.

Which advertisement is most likely using the "scarcity principle"?

• "Voted product of the year!"

• "Buy one, get one free!"

• "As seen on TV!"

• "Only 2 items left in stock – order now!"

Why is repetition important in marketing, according to the article?

• It helps create scarcity for the product.

• It increases customer engagement and emotional attachment.

• It makes customers perceive the product as cheaper.

• It improves brand and message recall through frequent exposure.

What is a potential risk when using the "labeling" technique?

• Customers may focus on cheaper products.

• The label might feel insincere and alienate the audience.

• It can make a product seem less exclusive.

• Customers may become less likely to share their experiences.