Distribution Channels and Marketing Intermediaries

Distribution Channels and Marketing Intermediaries

12th Grade

26 Qs

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Distribution Channels and Marketing Intermediaries

Distribution Channels and Marketing Intermediaries

Assessment

Quiz

Business

12th Grade

Practice Problem

Easy

Created by

Christian Burford

Used 9+ times

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Retailer

A retailer is a company that manufactures products.

A retailer is an intermediary that buys from producers or other middlemen and sells to consumers.

A retailer is a type of wholesaler that sells in bulk.
A retailer is an online platform for auctioning goods.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Middleman (or marketing intermediary)

A middleman is a type of consumer who buys products directly from producers.
A middleman is an organization that only produces goods for sale.

A middleman is a marketing organization that links a producer and user within a marketing channel.

A middleman is a financial institution that provides loans to consumers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Wholesaler

A wholesaler is an intermediary that sells products to other firms.

A wholesaler is a type of bank that provides loans to businesses.
A wholesaler is a manufacturer that produces goods for sale.
A wholesaler is a retailer that sells directly to consumers.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Distribution Channel (or marketing channel)

A distribution channel is a method of advertising products to consumers.
A distribution channel refers to the pricing strategy for goods and services.
A distribution channel is the process of manufacturing goods before selling them.

A distribution channel is a sequence of marketing organizations that directs a product from the producer to the ultimate user.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Supply Chain Management

Supply Chain Management focuses solely on customer service.
Supply Chain Management is only concerned with transportation logistics.

Supply Chain Management is the coordination of all marketing channel activities associated with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer.

Supply Chain Management is the management of human resources in a company.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Agent

An agent is a passive observer of the environment.
An agent is a type of software that only collects data.
An agent is a physical object that cannot interact with its surroundings.

An agent is an intermediary that expedites exchanges, represents a buyer or a seller, and often is hired permanently on a commission basis.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Broker

A broker is a type of financial institution that only lends money.
A broker is a software application that automatically trades on behalf of investors.
A broker is a person who buys and sells stocks exclusively for themselves.

A broker is an intermediary that specializes in a particular commodity, represents either a buyer or a seller, and is likely to be hired on a temporary basis.

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