Intellectual Property and Innovation Quiz

What is Intellectual Property (IP)?

• Physical property

• Real estate

• Creations of the mind like inventions and designs

• Organizational structure

Which of the following is an example of a trademark?

• The Coca-Cola bottle design

• The Nike logo

• A software program

• A musical composition

Copyrights typically last for how long?

• 20 years

• 50 years

• Lifetime of the creator plus 70 years

• Indefinitely

What does a patent protect?

• Logos and brand names

• Confidential business practices

• Inventions and new technologies

• Artistic works

What is an example of a trade secret?

• Mickey Mouse design

• Coca-Cola’s recipe

• iPhone’s patent

• Trademarked brand name

Which company promotes sustainable innovation through its electric vehicles?

• Apple

• Tesla

• Nike

• Disney

What is a key strategy in sustainable innovation?

• Using single-use plastics

• Conducting Life Cycle Assessments (LCA)

• Relying on non-renewable energy

• Limiting innovation to profits only

What sustainable practice is promoted by Patagonia?

• Mass production of fast fashion

• Encouraging customers to repair their products

• Using fossil fuels for manufacturing

• Discarding old materials

Which is a key ethical challenge in innovation?

• Reducing costs

• Balancing open innovation with IP protection

• Increasing production speed

• Outsourcing operations

What is a strategy for ethical innovation?

• Ignoring consumer feedback

• Embedding ethics into the design process

• Prioritizing profits over sustainability

• Avoiding transparency with stakeholders