Business and Sponsorship in Sport

1. What is the primary goal of a sports sponsorship?

• • A. To build relationships with athletes

• • B. To increase brand visibility and sales

• • C. To improve team performance

• • D. To support athlete training

1. Which of the following is an example of a successful athlete endorsement?

• • A. Usain Bolt and Puma

• • B. Serena Williams and Wilson

• • C. Michael Jordan and Nike

• • D. All of the above

1. Which athlete is known for their partnership with a major sports drink brand?

• • B. Tom Brady and Powerade

• • D. Roger Federer and Coca-Cola

• • A. LeBron James and Gatorade

• • C. Lionel Messi and Red Bull

1. What is a common benefit for companies engaging in sports sponsorship?

• • D. Reduced advertising costs

• • C. Decreased market competition

• • B. Increased product prices

• • A. Enhanced customer loyalty

1. Which of the following is a key factor in selecting an athlete for endorsement?

• • A. Athlete's social media following

• • B. Athlete's performance history

• • C. Athlete's personal brand alignment

• • D. All of the above