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POM_Long Quiz

Authored by Maria Crisanta undefined

Business

11th Grade

Used 7+ times

POM_Long Quiz
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17 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary goal of marketing?

To identify and meet customer needs.
To focus solely on sales transactions.
To create advertisements only.
To increase product prices.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is customer relationship management

A software tool for tracking employee performance.
A method for increasing sales through advertising.
Customer Relationship Management (CRM) is a strategy for managing a company's interactions with customers.
A technique for managing supply chain logistics.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the importance of market research?

To reduce production costs.

To understand consumer behavior and preferences.

To increase the number of products offered.

To eliminate competition.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best describes brand loyalty?

A strategy to increase product prices.

A customer's commitment to repurchase or continue using a brand.

A method for tracking sales performance.

A technique for managing inventory.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What role does social media play in marketing?

It is used solely for internal communication.

It is primarily for conducting market research.

It serves as a platform for customer service only.

It helps in building brand awareness and engaging with customers.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How does customer feedback influence product development?

It is only useful for marketing strategies.

It has no impact on product features.

It helps in identifying areas for improvement.

It is primarily used for financial forecasting.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the role of content marketing in a business strategy?

To create advertisements for television.

To provide valuable information to attract and engage customers.

To focus solely on direct sales.

To manage supply chain operations.

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