Marketing Concepts Quiz

When companies acknowledge the likes and dislikes of different groups of people within their target market, they are using a technique called

• Undifferentiated marketing

• Market segmentation

• Demographics

• Diversity

Observable traits that characterize a certain market segment are collectively referred to as

• Demographics

• Geographics

• Psychographics

• Behaviors

Sending an identical message in an e-mail blast to all customers is an example of

• Differentiated marketing

• Undifferentiated marketing

• Geographic marketing

• Personalized marketing

A consumer’s level of education and income are considered

• Behaviors

• Psychographics

• Geographics

• Demographics

When a shoe company runs a TV commercial promoting their summer sandals in a Southern state, they are leveraging which of the following?

• Behaviors

• Psychographics

• Geographics

• Demographics

Sports marketing companies who market heavily toward the segment of their market who has played the sport or can picture themselves playing the sport are leveraging which aspect of psychographics?

• Self-actualization

• Competitiveness

• Risk taking

• Physical fitness

Sports marketers who imply that their fitness products will make their consumers more outgoing are taking advantage of which aspect of psychographics?

• Self-esteem

• Risk taking

• Self-actualization

• Social tendencies

When sports and entertainment marketers create personality profiles for different segments of their target markets, they are attempting to analyze their consumers’

• Geographics

• Demographics

• Psychographics

• Behaviors

When they anticipate the emotional responses of their target markets, sports and entertainment marketers are leveraging

• Geographics

• Demographics

• Psychographics

• Behaviors

Which of the following groups of people make up a new segment of the target market for sports marketers?

• Women

• Children

• Minorities

• The upper class