Marketing Concepts Quiz

Marketing Concepts Quiz

10th Grade

30 Qs

quiz-placeholder

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Marketing Concepts Quiz

Marketing Concepts Quiz

Assessment

Quiz

Other

10th Grade

Hard

Created by

Anonymous Anonymous

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When companies acknowledge the likes and dislikes of different groups of people within their target market, they are using a technique called

Undifferentiated marketing

Market segmentation

Demographics

Diversity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Observable traits that characterize a certain market segment are collectively referred to as

Demographics

Geographics

Psychographics

Behaviors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sending an identical message in an e-mail blast to all customers is an example of

Differentiated marketing

Undifferentiated marketing

Geographic marketing

Personalized marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer’s level of education and income are considered

Behaviors

Psychographics

Geographics

Demographics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a shoe company runs a TV commercial promoting their summer sandals in a Southern state, they are leveraging which of the following?

Behaviors

Psychographics

Geographics

Demographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sports marketing companies who market heavily toward the segment of their market who has played the sport or can picture themselves playing the sport are leveraging which aspect of psychographics?

Self-actualization

Competitiveness

Risk taking

Physical fitness

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sports marketers who imply that their fitness products will make their consumers more outgoing are taking advantage of which aspect of psychographics?

Self-esteem

Risk taking

Self-actualization

Social tendencies

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