When companies acknowledge the likes and dislikes of different groups of people within their target market, they are using a technique called
Marketing Concepts Quiz

Quiz
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Other
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10th Grade
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Hard

Anonymous Anonymous
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Undifferentiated marketing
Market segmentation
Demographics
Diversity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Observable traits that characterize a certain market segment are collectively referred to as
Demographics
Geographics
Psychographics
Behaviors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sending an identical message in an e-mail blast to all customers is an example of
Differentiated marketing
Undifferentiated marketing
Geographic marketing
Personalized marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer’s level of education and income are considered
Behaviors
Psychographics
Geographics
Demographics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a shoe company runs a TV commercial promoting their summer sandals in a Southern state, they are leveraging which of the following?
Behaviors
Psychographics
Geographics
Demographics
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sports marketing companies who market heavily toward the segment of their market who has played the sport or can picture themselves playing the sport are leveraging which aspect of psychographics?
Self-actualization
Competitiveness
Risk taking
Physical fitness
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sports marketers who imply that their fitness products will make their consumers more outgoing are taking advantage of which aspect of psychographics?
Self-esteem
Risk taking
Self-actualization
Social tendencies
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