ABDT3503 CIB - C5

What are the four elements of learning?

• Attention, recognition, action, feedback

• Observation, recall, evaluation, decision-making

• Behavior, attitude, perception, memory

• Motivation, cues, responses, reinforcement

Which learning theory is associated with Ivan Pavlov and "knee-jerk" responses?

• Instrumental conditioning

• Classical conditioning

• Cognitive learning

• Modeling

Which of the following is an example of stimulus discrimination?

• A consumer buying multiple products from the same brand

• A company launching the same product in different colors

• A consumer distinguishing between an original brand and a knockoff

• A consumer responding to a product based on past experiences

Instrumental conditioning is based on what type of learning?

• Trial and error

• Imitation of behavior

• Passive learning

• Repetitive exposure

Which reinforcement technique is used in loyalty programs to encourage repeat purchases?

• Subliminal conditioning

• Observational learning

• Mass learning

• Shaping

What is the term for when consumers receive too much information and struggle to process it?

• Selective attention

• Information overload

• Cognitive blocking

• Brand loyalty

Which type of brand loyalty includes purchasing due to habit but without emotional attachment?

• Inertia brand loyalty

• Premium brand loyalty

• Passive brand loyalty

• Covetous brand loyalty

Emily always buys the same brand of coffee, even when other brands are on sale. She feels emotionally attached to the brand and believes it represents high quality.

Question: What type of brand loyalty does Emily exhibit?

• Inertia brand loyalty

• Premium brand loyalty

• Passive brand loyalty

• Covetous brand loyalty

A popular shampoo brand launches a new conditioner with a similar fragrance and packaging as the shampoo. Consumers immediately associate the new conditioner with the quality of the original shampoo.

Question: Which learning principle explains this consumer response?

• Observational learning

• Brand loyalty

• Stimulus generalization

• Stimulus discrimination

A soft drink company repeatedly uses a catchy jingle in its commercials. Over time, consumers start feeling happy whenever they hear the jingle, even without seeing the product.

Question: What learning concept is being applied in this situation?

• Cognitive learning

• Classical conditioning

• Instrumental conditioning

• Observational learning