quiz 2

What was the key message of Snickers' global campaign?

• "Snickers is the best chocolate bar"

• "You’re Not You When You’re Hungry"
  

• "Snickers for every occasion"
  

• "Snickers: The Energy Bar"
  

Which cultural dimension did Snickers adapt to in individualistic cultures like the U.S. and UK?

• High power distance

• Low uncertainty avoidance

• Sarcastic humour with celebrities

• Collectivist storytelling

In collectivist cultures like China and Japan, how did Snickers adjust its ads?

• Used aggressive humour

• Focused on group harmony and subtle humour

• Avoided humour entirely

• Used only local celebrities

What was the result of Snickers' global campaign in 2010?

• A 5% increase in sales

• A decline in market share

• A 15.9% increase in global sales

• A shift to healthier products

Which model did Snickers use to balance global and local marketing?

• The 4P Model

• The Glocalization Model

• The 3 Box Model

• The SWOT Model

What was a key challenge Snickers faced in global markets?

• Adapting its marketing while maintaining brand consistency

• Finding a new slogan

• Increasing production speed

• Focusing only on traditional advertising

How did Snickers reposition itself in response to health trends?

• By introducing a sugar-free version

• By branding itself as an energy-boosting snack

• By discontinuing certain products

• By avoiding advertising in health-conscious markets

Why is balancing standardization and localization crucial for global brands like Snickers?

• To reduce advertising costs

• To ensure brand authenticity while adapting to local cultures

• To prevent legal issues

• To create the same experience worldwide

What digital platforms did Snickers prioritize for engaging younger demographics?

• Print advertisements

• YouTube and social media ads

• Television commercials only

• Email marketing campaigns

What risk does a global brand face if it does not adapt properly to local markets?

• Loss of brand authenticity

• Increased market share

• Higher production costs

• More loyal customers