Fashion Technology and Promotion Quiz

Which of the following best describes the primary purpose of technology in fashion promotion?

• To reduce production costs

• To enhance customer engagement and reach

• To manage inventory systems

• To process payments efficiently

What is a key advantage of using social media platforms for fashion promotion?

• Lower shipping costs

• Reduced need for physical stores

• Real-time interaction with customers

• Simplified manufacturing processes

How does digital marketing technology benefit fashion retailers?

• It allows for targeted advertising based on consumer behavior

• It eliminates the need for traditional advertising

• It reduces the cost of fabric production

• It simplifies the design process

What role does public relations play in fashion marketing?

• It only manages crisis situations

• It focuses solely on celebrity endorsements

• It builds and maintains positive relationships with stakeholders

• It handles only internal communications

Why is publicity important for fashion brands?

• It guarantees immediate sales

• It creates brand awareness and credibility

• It eliminates competition

• It reduces marketing costs

Which digital tool is commonly used for fashion promotion on social media?

• Influencer partnerships

• Manufacturing software

• Inventory tracking systems

• Payment processing systems

What is the main advantage of online advertising for fashion retailers?

• Elimination of physical stores

• Reduced production costs

• Measurable marketing results

• Simplified shipping processes

How does technology enhance visual merchandising in fashion?

• By reducing staff requirements

• Through virtual try-on features

• By eliminating physical displays

• Through automated manufacturing

What is a key benefit of email marketing in fashion promotion?

• It replaces all other forms of advertising

• It eliminates the need for customer service

• It provides personalized communication

• It reduces production costs

Which media type is most effective for showcasing fashion details?

• Radio advertisements

• Print catalogs

• Television commercials

• High-quality digital imagery