MARKET SELECTION QUIZ

WHAT IS THE SHARE OF FOREIGN SALES THAT A COMPANY SHOULD HAVE REACHED IN 2-3 YEARS IN ORDER TO BE CONSIDERED "BORN-GLOBAL"?

• 60%

• 10%

• 25%

• 40%

WHAT TYPES OF MARKET DOES A BORN GLOBAL SELECT ACCORDING TO OTHER STUDIES OF BORN-GLOBAL BEHAVIOR?

• Lead Markets

• Big markets

• Growth markets

• Little Markets

WHEN EXPERIENCE AND KNOWLEDGE ARE MISSING, ____________ GUIDES ACTION

WHAT TYPE OF STRATEGY DO BGs ADOPT WHEN IT COMES TO CUSTOMER SELECTION?

• Pool Strategy

• Market Strategy

• Pocket Strategy

• Niche Strategy

WHAT ARE THE MAIN DIFFERENCES BETWEEN BORN GLOBALS AND DOMESTIC-BASED FIRMS?

• BGs follow a proactive approach

• Domestic-based firms use experiencial learning on foreign market

• BGs prefere market concentration

• Domestic-based firms have rapid expansion process

WHAT IS THE DIFFERENCE BETWEEN THE PROACTIVE AND THE REACTIVE APPROACH?

(WITH FEW WORDS)

WHICH OF THE FOLLOWING ISN'T A PHASE OF THE UPPSALA MODEL?

• Searching for the information regarding the country's culture

• No regular export activities

• establishing a sales subsidiary

PARTNERS GATHER RELEVANT INFORMATION FOR THE BUSINESS, BUT THIS INFORMATION ISN'T A SUBSTITUTE OF THE MARKET DATA

• TRUE

• FALSE

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