QUIZ 01: Introduction: Marketing for Hospitality and Tourism

The social and managerial process by which individuals and groups obtain what they need through creating and exchanging products and value with others is called:

• Economics

• Marketing

• Sales

• Commerce

Instead of simply being defined as "freedom from defects," QUALITY should be defined:

• In terms of total sales

• In terms of employee satisfaction

• In terms of product specifications

• In terms of customer satisfaction

When backed by buying power, wants become:

• Demands

• Desires

• Satisfied

• Needs

Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:

• Total quality management

• Return on quality

• Relationship marketing

• The manufacturing concept

A ________ is anything that can be offered to a market to satisfy a want or need.

• Service

• Concept

• Choice set

• Product

It is wise to assess the customer's ________ value and take appropriate actions to ensure a customer's long-term support.

• Money

• Long-term

• Intrinsic

• Market

Which of the following is NOT part of the four-p framework of marketing?

• Product

• Pricing

• Placement

• Promotion

The simplest definition of marketing is delivering customer satisfaction at a profit.

• TRUE

• FALSE

There is no current evidence to suggest long-term customers are more profitable than new customers.

• TRUE

• FALSE

The two main industries that comprise what we call tourism are the hospitality and restaurant industries.

• TRUE

• FALSE