
QUIZ 06: Customer-Driven Marketing Strategy
Authored by Mia Tan
Hospitality and Catering
University
Used 4+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation variable?
Buyer readiness stage
User status
Benefits sought
Loyalty status
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following do NOT contribute to a company's product differentiation
Physical attributes
Service
Personnel
Profitability
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In using a(n) ________ marketing strategy, a company ignores market segmentation and goes after the entire market with one market offer.
Differentiated
Undifferentiated
Unconcentrated
Concentrated
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The increasing fragmentation of the mass market into hundreds of smaller markets is called:
Macromarketing
Deindividualized marketing
Mass marketing
Micromarketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a demographic variable?
Age
Gender
User status
Religion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Instead of going for a small share of a large market, the firm pursues a large share of one or a few small markets. This marketing strategy is called:
Selective marketing
Elective marketing
Concentrated marketing
Concentric marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Over-positioning is defined as:
Giving buyers a too-broad picture of the company
Positioning the company on a level above its par
Giving buyers a too-narrow picture of the company
Failing to ever positioning the company at all
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