Marketing and Research Terminology

research objective

• a formal statement of what a marketing research study will achieve

• a summary of the research findings

• a list of research methods used

• a description of the target audience

external data

• facts and figures available in locations outside the company

• information generated within the company

• data that is not relevant to business operations

• statistics collected from customer feedback

descriptive design

• Marketing research that gathers specific information related to the identified issue, situation, or concern

• A method of research that focuses on understanding consumer behavior through qualitative analysis

• A statistical approach to analyze data collected from surveys and experiments

• A design framework used to create visually appealing marketing materials

primary data

• facts collected specifically for the problem or project at hand

• data that has been previously analyzed and published

• information gathered from secondary sources

• data that is irrelevant to the current research

observation

• A method of collecting data through surveys

• A marketing research method that gathers data by watching consumers

• A technique for analyzing consumer preferences

• A strategy for increasing sales through advertising

internal data

• facts and figures located inside the company

• data collected from external sources

• information shared publicly by the company

• historical data from previous years

automation

• A method of operating or controlling a process in which tasks are completed by automatic means, such as technology, reducing human effort and labor

• A technique for manual operation of machinery

• A process that requires constant human supervision

• A strategy for increasing manual labor efficiency

exploratory design

• Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed with its research

• A method used to analyze past marketing strategies and their outcomes

• A technique for predicting future market trends based on historical data

• A process of gathering feedback from customers after a product launch

exploratory research

• Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed with its research

• A method of research that focuses on testing hypotheses and measuring variables

• Research conducted to gather data on consumer preferences and behaviors

• A type of research that aims to establish cause-and-effect relationships

descriptive research

• Marketing research that gathers specific information related to the identified issue, situation, or concern

• A method of research that focuses on numerical data and statistical analysis

• Research that involves manipulating variables to determine cause and effect

• A qualitative approach that explores consumer attitudes and behaviors