The Money Matrix, AVSAR'25

A company wants to measure strategic success, which tool is best suited?

• Attendance sheet

• Business card

• Balanced Scorecard

• Personal diary

D2C skincare brand sees strong traffic on its website, but users abandon carts before checkout. What should be tested first?

• Product packaging redesign

• Checkout flow friction and trust signals

• Influencer marketing intensity

• Inventory expansion

If an investor says, “Your TAM looks impressive, but what’s your SAM?” — what insight are they really seeking?

• How big your total dream market is

• How much funding you need

• The realistically reachable market

• The share of competitors you plan to acquire

A founder launches a B2B SaaS product but realizes most early users are using only 20% of the features. What’s the most efficient action?

• Build more features

• Increase onboarding sessions

• Rescope product around core-used features

• Target a different market

A hardware startup is getting many pre-orders but facing manufacturing delays. What’s the most critical move?

• Cancel some orders

• Temporarily stop taking new pre-orders

• Increase digital marketing budget

• Start another product line

A clothing brand notices its influencer campaigns aren’t converting to sales. What’s the next step?

• Increase influencer payments

• B. Switch to performance marketing (ads with ROI tracking)

• Launch more designs

• Increase prices to create a premium feel

A startup’s MVP is working well in 2 cities. Founders want to scale nationwide but cash is limited. What’s the most strategic move?

• Take a bank loan

• Expand to 10 more cities quickly

• Raise external funding and scale gradually

• Focus only on one city to maximize profit

Which Indian private sector bank reported a ₹2,100 crore accounting discrepancy due to unhedged forex derivative trades?

• HDFC Bank

• Axis Bank

• IndusInd Bank

• ICICI Bank

Which major telecommunications company filed for bankruptcy in 2002 after a massive accounting scandal involving inflated assets?

• AT&T

• Verizon

• WorldCom

• Sprint

Who is the founder of Infosys?

• Azim Premji

• Ratan Tata

• N. R. Narayana Murthy

• Mukesh Ambani