MKT425_CH01_Exit Quiz

When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a       _____.

• want

• demand

• need

• benefit

Which of the following is NOT one of the four Ps of marketing?

• price

• profit

• place

• promotion

                 is the assignment of a product's value, or the amount the consumer must exchange to receive the offering.

• Need

• Want

• Benefit

• Demand

Marketing communication is also referred to as                 .

• production

• exchange

• offering

• promotion

                 are intangible products that we pay for and use but never own.

• Services

• Consumer goods

• Industrial goods

• Digital products

The usefulness or benefit that consumers receive from a product is                     .

• value

• exchange

• utility

• return on investment

All of the following are forms of utility created by marketing processes EXCEPT:

• form utility

• time utility

• place utility

• price utility

Companies placing a priority on sustainability are likely to have a             orientation.

• production

• product

• selling

• triple-bottom line

Which of the following is NOT a component of triple-bottom line orientation?

• financial

• relationship

• social

• environmental

Which orientation works best in a seller's market when demand is greater than supply?

• production

• selling

• marketing

• triple-bottom line