
Consumer Attitudes
Authored by Sitti Azmi
Business
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are attitudes generally considered to be?
Random feelings
Inherent traits
Learned predispositions to respond
Unlearned responses
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the three components of attitude?
Cognition
Affect
Conation
Perception
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the cognitive component of attitude primarily involve?
Social influences
Knowledge and beliefs
Feelings and emotions
Actions and behaviors
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes the affective component of attitude?
It refers to the evaluation of products.
It involves actions taken by consumers.
It encompasses feelings and emotions.
It is based on factual knowledge.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of brand belief, what does a descriptive belief refer to?
A societal norm regarding a brand
A factual statement about a brand
A personal opinion about a brand
An expectation of what a brand will do
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of the emotional hierarchy of attitude?
Cognitive evaluations
Behavioral actions
Intense emotions
Rational decision-making
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do the three components of attitude interact with each other?
Cognitive components are always dominant.
They operate independently.
Beliefs shape emotions, which drive actions.
Emotions are irrelevant to actions.
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