Consumer Attitudes

What are attitudes generally considered to be?

• Random feelings

• Inherent traits

• Learned predispositions to respond

• Unlearned responses

Which of the following is NOT one of the three components of attitude?

• Cognition

• Affect

• Conation

• Perception

What does the cognitive component of attitude primarily involve?

• Social influences

• Knowledge and beliefs

• Feelings and emotions

• Actions and behaviors

Which of the following best describes the affective component of attitude?

• It refers to the evaluation of products.

• It involves actions taken by consumers.

• It encompasses feelings and emotions.

• It is based on factual knowledge.

In the context of brand belief, what does a descriptive belief refer to?

• A societal norm regarding a brand

• A factual statement about a brand

• A personal opinion about a brand

• An expectation of what a brand will do

What is the primary focus of the emotional hierarchy of attitude?

• Cognitive evaluations

• Behavioral actions

• Intense emotions

• Rational decision-making

How do the three components of attitude interact with each other?

• Cognitive components are always dominant.

• They operate independently.

• Beliefs shape emotions, which drive actions.

• Emotions are irrelevant to actions.

Which of the following is an example of a conative component?

• Evaluating a product's features

• Deciding to purchase a product

• Believing a product is high quality

• Feeling excited about a product

What is the purpose of the multi-attribute models in understanding attitudes?

• To simplify consumer behavior

• To eliminate emotional responses

• To evaluate multiple attributes of an object

• To focus solely on cognitive aspects

Which of the following best describes the learning hierarchy of attitude?

• It focuses on immediate actions.

• It begins with emotional responses.

• It is based on low-risk decisions.

• It involves high involvement products.