Marketing and Financial Management Quiz

What does supply chain management primarily focus on?

• Just the manufacturing process.

• The coordination of all marketing channel activities to the ultimate consumer.

• Only the relationship between the producer and the retailer.

• Minimizing advertising costs.

What is Integrated Marketing Communications (IMC)?

• Separating promotion efforts for different products.

• Coordination of promotion efforts to ensure maximum informational and persuasive impact on customers.

• Focusing solely on advertising.

• Ignoring public relations.

Which element of the promotion mix involves a paid, nonpersonal message communicated through a mass medium?

• Personal Selling

• Sales Promotion

• Public Relations

• Advertising

What is the purpose of primary-demand advertising?

• To promote a specific brand.

• To enhance a firm's image.

• To increase demand for all brands of a product within a specific industry.

• To directly sell products online.

What is logistics?

• Only transportation activities

• Only warehousing activities

• All those activities concerned with the efficient flow and storage of products from the producer to the ultimate user

• Primarily sales activities

Which of the following is NOT one of the five most important logistics activities?

• Inventory management

• Order Processing

• Warehousing

• Customer Service

Which of the following BEST defines social media?

• A type of advertising

• The online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services.

• A business model focused on selling goods online.

• A method of tracking users' internet activity.

What is a hashtag?

• A type of cookie used to track internet activity.

• A word or short phrase, preceded by the pound sign (#), used to identify different topics on social media.

• A social media marketing strategy focused on influencer marketing.

• A type of e-business model.

What is a blog?

• A social media platform for sharing photos and videos.

• A collaborative online working space where members can contribute content.

• A website that allows a company to share information to increase customer knowledge about its products and services and to build trust.

• A quantitative social media measurement tool.

What is a wiki?

• An interactive version of a community bulletin board that focuses on threaded discussions.

• A high-level executive responsible for all of a company's social media activities.

• A marketing term describing new ways of gaining attention by creating content that pulls customers in.

• A collaborative online working space that enables members to contribute content that can be shared with other people.