Marketing Mix - Place

When a product is___ the business is likely to use a short distribution channel.

• perishable

• durable

• small

• expensive

A wholesaler ___ bulk by buying in large quantities and delivering to retailers in smaller quantities.

• increases

• breaks

• sells

• maintains

When a producer switches from using direct selling to selling through a retailer it will lose some control over___of the product.

• costs

• appearance

• size

• marketing

When the consumers of the products made by a jewellery manufacturer want specialist, personal service the manufacturer will be most likely to use___

• wholesalers

• carefully chosen retail

• direct selling

• supermarkets

Most industrial equipment is distributed through ___hig

• high street retailers

• direct selling

• supermarkets

• discount stores

A manufacturer may sell one product through more than one distribution channel.

• True

• False

Some manufacturers sell different products through different distribution channels.

• True

• False

The distribution or place decision of the marketing mix is only about transport of goods.

• True

• False

All retailers have to buy their supplies from wholesalers.

• True

• False

When a watch manufacturer decides to sell watches through an exclusive high street retailer it will have no impact on the other elements of the marketing mix.

• True

• False