Marketing Concepts Quiz
Authored by SWABULI MURSHID
Business
10th Grade
Used 2+ times
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10 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Define the term 'marketing'.
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2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
List two roles of marketing in a business.
Identifying customer needs
Satisfying customer needs
Maintaining customer loyalty
Gaining information on customers
Anticipating changes in customer needs
3.
OPEN ENDED QUESTION
3 mins • 1 pt
What is meant by 'market share'?
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4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Give two methods a business might use to maintain customer loyalty.
Loyalty card schemes
Continuous purchase discounts
After-sales services
Customer updates
5.
OPEN ENDED QUESTION
3 mins • 1 pt
Why is it important to gain information on customers?
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6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
State two objectives a marketing department might have.
Raise product awareness
Increase sales revenue
Maintain market share
Enter new markets
Develop new products
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
List two reasons why customer spending patterns might change.
Changes in income
Changes in technology
Changes in tastes and preferences
Ageing population
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