Marketing Concepts Quiz

Marketing Concepts Quiz

10th Grade

10 Qs

quiz-placeholder

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Marketing Concepts Quiz

Marketing Concepts Quiz

Assessment

Quiz

Business

10th Grade

Practice Problem

Medium

Created by

SWABULI MURSHID

Used 2+ times

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10 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

Define the term 'marketing'.

Evaluate responses using AI:

OFF

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

List two roles of marketing in a business.

Identifying customer needs

Satisfying customer needs

Maintaining customer loyalty

Gaining information on customers

Anticipating changes in customer needs

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is meant by 'market share'?

Evaluate responses using AI:

OFF

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Give two methods a business might use to maintain customer loyalty.

Loyalty card schemes

Continuous purchase discounts

After-sales services

Customer updates

5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is it important to gain information on customers?

Evaluate responses using AI:

OFF

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

State two objectives a marketing department might have.

Raise product awareness

Increase sales revenue

Maintain market share

Enter new markets

Develop new products

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

List two reasons why customer spending patterns might change.

Changes in income

Changes in technology

Changes in tastes and preferences

Ageing population

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