Test Your Understanding - Unit 1 - Web Analytics

What is the definition of "bounce rate" in web analytics?

• Number of sessions

• Percentage of single-page sessions

• Total page views

• Number of unique visitors

Which metric indicates the total number of unique visitors to a website?

• Sessions

• Users

• Pageviews

• Traffic

Which Google Analytics report helps you track traffic sources?

• Acquisition

• Audience

• Behavior

• Conversion

What term refers to the number of pages viewed by visitors?

• Sessions

• Pageviews

• Visitors

• Conversions

What does "session duration" measure?

• Time spent on a page

• Time spent on the site

• Number of sessions

• Number of pageviews

Which metric helps to track how long a visitor stays on a specific page?

• Time on site

• Bounce rate

• Time on page

• Exit rate

What is "conversion rate"?

• Number of sessions

• Average time spent on site

• Percentage of conversions per total visits

• Number of new users

Which Google Analytics section shows user demographics?

• Audience

• Acquisition

• Behavior

• Real-Time

What is the definition of "goal completions" in Google Analytics?

• Achieving predefined objectives

• Average time spent on the site

• Number of transactions

• Total pageviews

What does the "exit rate" refer to?

• Percentage of exits from a page

• Percentage of visitors who left the site

• Percentage of session duration

• Percentage of goal completions