
Digital Marketing Quiz - Session 01
Authored by Vihanga Weerasinghe
Business
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
What does "digital marketing" primarily use to reach customers?
Billboards
Word of mouth
Digital technologies, mainly the Internet
Flyers
2.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
In which year did Facebook adoption begin growing in urban centers of Sri Lanka?
2002
2009
2012
2016
3.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
Which of the following is a paid media example in digital marketing?
Instagram page of Spa Ceylon
LOLC Finance's Google Search Campaign
Reviews of Elephant House Ice Cream
User comments on YouTube
4.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
What is the main advantage of digital marketing over traditional marketing?
Higher printing quality
One-way communication
Global reach with local targeting
High cost
5.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
True or False: Digital marketing enables real-time campaign modifications.
True
False
6.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
What does KPI stand for in digital marketing?
Key Processing Index
Key Performance Indicator
Knowledge Performance Insight
Known Product Impact
7.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
Which Sri Lankan company used multi-platform digital marketing for agriculture?
Singer
CIC Agriculture
Spa Ceylon
Takas.lk
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