Digital Marketing Quiz - Session 01

What does "digital marketing" primarily use to reach customers?

• Billboards

• Word of mouth

• Digital technologies, mainly the Internet

• Flyers

In which year did Facebook adoption begin growing in urban centers of Sri Lanka?

• 2002

• 2009

• 2012

• 2016

Which of the following is a paid media example in digital marketing?

• Instagram page of Spa Ceylon

• LOLC Finance's Google Search Campaign

• Reviews of Elephant House Ice Cream

• User comments on YouTube

What is the main advantage of digital marketing over traditional marketing?

• Higher printing quality

• One-way communication

• Global reach with local targeting

• High cost

True or False: Digital marketing enables real-time campaign modifications.

• True

• False

What does KPI stand for in digital marketing?

• Key Processing Index

• Key Performance Indicator

• Knowledge Performance Insight

• Known Product Impact

Which Sri Lankan company used multi-platform digital marketing for agriculture?

• Singer

• CIC Agriculture

• Spa Ceylon

• Takas.lk

Name one current digital marketing trend in Sri Lanka

• • Door-to-door sales

• TV advertising

• Micro-influencer partnerships

• Facebook

Which company achieved a 300% increase in social media engagement using an integrated digital strategy?

• Cargills

• Commercial Bank

• Spa Ceylon

• Dialog

Which of the following is NOT a key difference between traditional marketing and digital marketing?

• Digital marketing allows precise audience targeting, whereas traditional marketing targets broad demographics

• Traditional marketing enables two-way communication, digital marketing is one-way

• Digital marketing provides detailed analytics and attribution, traditional marketing struggles to measure ROI

• Digital marketing is generally more affordable for SMEs compared to traditional marketing