Quiz on Personal Selling and Sales Promotion

What is the primary role of a salesperson?

• To create product designs

• To develop marketing strategies

• To represent a company to customers

• To manage the company's finances

Which of the following is NOT a type of sales force structure?

• Customer

• Product

• Financial

• Territorial

What is the main goal of personal selling?

• To increase product prices

• To engage customers and make sales

• To reduce marketing costs

• To eliminate competition

What does the term 'inside selling' refer to?

• Sales conducted in person

• Sales conducted from an office

• Sales conducted through social media

• Sales conducted at trade shows

Which of the following is a source for recruiting salespeople?

• Referrals from current salespeople

• Random online ads

• Local newspapers

• Cold calling

What is the purpose of training salespeople?

• To teach them about the company's competitors

• To improve their sales skills

• To increase their salaries

• To reduce their working hours

What are the two main elements of salesperson compensation?

• Hourly wage and overtime pay

• Salary and benefits

• Fixed amount and variable amount

• Commissions and bonuses

Which tool is used for supervising salespeople?

• Sales reports

• Call plan

• Customer feedback

• Marketing strategy

What is the purpose of sales quotas?

• To boost sales force morale

• To limit the number of salespeople

• To reduce competition

• To set performance targets for salespeople

What is value selling?

• Selling at the lowest price

• Demonstrating superior customer value

• Focusing on product features only

• Selling without customer interaction