Consumer Behavior Quiz

This story is an example of how consumer behavior is a(n) ________.

• industry

• process

• art form

• theory

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

• Lifestyle marketing

• Role theory

• Consumer behavior

• Marketing research

Which term refers to the bond between product and consumer that is difficult for competitors to break?

• Brand loyalty

• Custom

• Patronage

• Relationship

Which of the following time periods is encompassed in the study of consumer behavior?

• Pre-purchase

• Purchase

• Post-purchase

• All of the above

Which of the following is NOT considered a demographic?

• Sex

• Income

• Lifestyle

• Occupation

The process of curation refers to what product(s)?

• Art

• Travel

• Food

• All of the above

Which of the following values is most associated with materialists?

• Honesty

• Status

• Loyalty

• Frugality

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called ________ response.

• private

• third-party

• voice

• public

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

• private

• third-party

• voice

• complaint

Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.

• Japan

• Mexico

• Germany

• All of the above