Revision F&B

A restaurant emails customers with personalized birthday offers. This is an example of:

• Paid media

• CRM-based marketing

• Feedback loop

• Push motivation

Which of the following is NOT a psychological driver of customer loyalty?

• Trust

• Convenience

• Revenue

• Identity

Which of the following is an example of paid media?

• A customer blog post about your restaurant

• A restaurant’s Instagram profile

• A Google Ad promoting a limited-time offer

• Positive reviews on TripAdvisor

What stage of the customer journey does Zero Moment of Truth (ZMOT) refer to?

• . When the customer experiences the service

• When the customer shares the experience online

• When the customer researches different brands before purchase

• When the customer sees the product in-store

Which content type below is educational?

• A step-by-step guide on wine pairing

• A meme related to restaurant staff

• A photo of a signature dish

• A post of a customer's positive feedback

Which combination correctly matches content types to their purpose?

• Inspirational – FAQs

• Entertaining – How to cooking guide

• Informative – Special Packages

• Inspirational - Funny memes

What is the primary function of a POS (Point-of-Sale) system in a restaurant?

• Managing kitchen operations

• Enhancing customer loyalty

• Processing transactions and managing sales data

• Delivering food to customers

In push theory of motivation, the customer is driven by:

• External attractions or brand pull

• Social media campaigns

• Personal needs such as dating or curiosity

• Discounts and promotions

How can CRM (Customer Relationship Management) help enhance loyalty?

• By raising food prices

• By storing and analyzing customer preferences

• By outsourcing customer service

• By posting daily menus to social media only

A customer keeps returning to a café because they feel a sense of belonging and alignment with its eco-friendly values. Which driver of loyalty does this reflect?

• Recognition

• Identity

• Trust

• Convenience