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Understanding CX

Authored by Muskaan Jain

Design

University

Understanding CX
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11 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is Customer Experience (CX)?

A customer service strategy

A journey across all brand touch-points

A feedback mechanism

A sales tactic

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these is NOT a component of a memorable CX?

Emotion

Engagement

End-to-end consistency

Discounts

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What % of customers are willing to pay more for a great experience?

50%

75%

86%

60%

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Fill in the blank:
“Everyone can copy your features, but not your _______.”

Ads

Feelings

Prices

Products

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Loyalty is a result of:

Just satisfaction

Product features

Consistent emotional experience

Influencer marketing

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does Design + CX result in?

Brand sales

Advertising success

Emotional Branding

Pricing power

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these is a “sticky” brand differentiator?

Low price

Free shipping

Great product

Memorable experience

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