Chapter 01 What Is Sports and Entertainment Marketing?

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

• True

• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay.

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

It is important to create effective promotion plans that reach the largest audiences at the most cost-effective price.

• True

• False

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

• True

• False

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True

• False

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

To maximize profits on the items fans purchase in association with sporting events, sports marketers research the demographics and spending habits of fans, who are usually willing to pay for team or celebrity-identified clothing or equipment.

(a)