Audience Analysis and Speech Introduction Worksheet

In her speech introduction, Kailyn asked, "Have you ever looked through old family photo albums and laughed at what people were wearing? Like many of you, I've noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source of amusement to my future children." According to your textbook, by attempting to show her listeners why they should care about her topic, Kailyn was

• using comparison.

• stereotyping her audience.

• engaging in ethnocentrism.

• adapting to her audience.

• practicing inclusion.

As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in ________ audience analysis.

• situational

• psychological

• demographic

• preliminary

• descriptive

The fact that audiences are egocentric means that

• listeners interpret what you say on the basis of what they know and believe.

• listeners believe that their cultural group is superior to all other groups.

• listeners interpret the speech through the speaker's frame of reference.

• all of the above.

• a and c only.

The fact that audiences are egocentric means that

• listeners believe their cultural group is superior to all other groups.

• listeners are concerned above all with how a speech will affect them.

• listeners interpret the speech through the speaker's frame of reference.

• all of the above.

• a and b only.

If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most important factor to consider when analyzing your audience would probably be its

• economic standing.

• group membership.

• gender.

• age.

• education.

According to your textbook, which of the following is a demographic characteristic of a speech audience?

• physical setting

• attitude toward the speaker

• knowledge about the subject

• attitude toward the occasion

• religious affiliation

What are the two types of audience analysis discussed in your textbook?

• demographic and situational

• personal and impersonal

• occupational and educational

• psychological and sociological

• descriptive and analytical

Audience analysis is an important factor in which of the following?

• selecting a topic

• organizing the speech

• choosing supporting materials

• all of the above

• a and c only

Audience adaptation is an important factor in which of the following?

• choosing the speech topic

• preparing the speech

• presenting the speech

• all of the above

• a and b only

The ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?

• demographic audience analysis

• psychological audience analysis

• background audience analysis

• situational audience analysis

• descriptive audience analysis