Marketing Career Cluster Exam Events

How can researchers protect the integrity of the marketing information they collect?

• By interpreting it correctly

• By organizing it logically

• By publishing it openly

• By reviewing it frequently

Which of the following statements is an example of a measure of central tendency:

• Twelve members of the community swim team are 15 years old.

• The average U.S. male buys frozen pizza four times every 30 days.

• Morrow County gasoline taxes have increased 15% in 6 months.

• The distance between point A and point B is 55 kilometers.

The EFG Company verifies that its customers would like to receive promotional information digitally. This is an example of

• online cookies.

• instant messaging.

• unsolicited junk mail.

• opt-in email.

Daily tasks that affect your appearance, such as dental care, showering, and applying deodorant, are an important aspect of your

• diet and nutrition.

• posture and confidence.

• professional wardrobe.

• personal hygiene routine.

Businesses usually maintain customer sales records that contain information about the

• types of products being purchased.

• suppliers that provide the goods.

• discounts offered by manufacturers.

• cost of paying commissioned salespeople.

If you do not keep up with the balance of your checking account, you might

• have your identity stolen.

• prevent fraudulent charges.

• challenge the bank’s authority.

• incur fees and penalties.

What best describes the goal of amplified word-of-mouth promotion?

• Encouraging customers to provide both positive and negative feedback

• Improving the quality of goods and services the business offers

• Providing information to activists to share with others

• Building loyal relationships with the customers

What do most businesses negotiate when placing an order with a supplier?

• Who pays the transportation charges

• Who prepares the goods for shipment

• Which transportation service to use

• Which warehouse is the most modern

The Walt Disney Company promoted Pocahontas by giving away free vacations to Walt Disney World through sign-ups in Target stores. This is an example of what kind of promotional tool?

• Publicity

• Sales promotion

• Advertising

• Personal selling

To assist and support another channel member's sales promotion in a particular area, a producer might work with the channel member to

• research and develop innovative products.

• develop a reliable accounting system.

• identify trends and market shifts.

• coordinate a regional advertising campaign.