How Instagram and Mobile Ads Boost Facebook's Earnings

How Instagram and Mobile Ads Boost Facebook's Earnings

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Facebook's growth in users and revenue, highlighting mobile advertising and Instagram's role. Sheryl Sandberg addresses ad load and user experience, while Deborah Aho Williamson analyzes Facebook's search for new revenue sources. Video advertising strategies, including mid-roll ads, are explored. Challenges like fake news and graphic content are acknowledged, but no significant revenue impact is noted.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the number of Facebook's monthly active users in the last quarter?

2 billion

1.94 billion

1.8 billion

1.5 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's ad revenue comes from mobile advertising?

65%

95%

75%

85%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the potential slowdown in Facebook's revenue growth?

Technical issues

Decrease in user engagement

Increased competition

Running out of ad space

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Instagram's projected ad revenue contribution to Facebook's total revenue?

1/5th

1/20th

1/15th

1/10th

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of Instagram ads that makes them appealing?

Increased visualization

High engagement

Wide reach

Low cost

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of video ads is Facebook testing that is similar to TV commercials?

Pre-roll ads

Post-roll ads

Mid-roll ads

Banner ads

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the impact of fake news and graphic content on Facebook's revenue?

Slight increase

Complete halt

Significant decrease

No meaningful impact