Ducati Expands Brand to Luxury Beyond Superbikes

The transcript discusses Ducati's strategy to expand into new markets and models, including enduro motorcycles and local production in growing markets like Asia. It highlights partnerships with Lamborghini and Audi for technological advancements and marketing. Ducati is also focusing on attracting new rider demographics, especially women, and emphasizes the importance of racing in its marketing strategy.

What is one of the new motorcycle segments Ducati has recently entered?

• Tricycles

• Vintage bikes

• Enduro motorcycles

• Electric scooters

How does Ducati benefit from producing some of its bikes in local markets?

• It reduces production costs significantly.

• It allows for better market access and growth opportunities.

• It improves the quality of the motorcycles.

• It helps in reducing environmental impact.

What technological feature has Ducati developed in collaboration with Audi?

• Voice-activated controls

• Electric engines

• Cornering lights

• Self-driving technology

What core values does Ducati emphasize to attract new rider groups?

• Affordability and simplicity

• Style, sophistication, and performance

• Speed and power

• Tradition and heritage

Which Ducati model has attracted a significant number of women motorcyclists?

• Monster

• Scrambler

• Panigale

• Diavel

What is the significance of racing in Ducati's marketing strategy?

• It is used to attract investors.

• It is crucial for global brand recognition and local engagement.

• It is only important for product testing.

• It is a minor part of their strategy.

Which racing series is Ducati encouraging privateer teams to participate in?

• World Rally Championship

• Tour de France

• Moto America

• Formula 1