Zuckerbergs R&D Vision: Facebooks Big Investment

Zuckerbergs R&D Vision: Facebooks Big Investment

Assessment

Interactive Video

Business, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Facebook's strategic investments in mobile and virtual reality, highlighting the acquisition of WhatsApp and Oculus. It examines Facebook's rapid growth in mobile ad revenue and the challenges of maintaining a younger user base. The potential for Twitter to surpass Facebook in user growth is considered, alongside the need for both companies to innovate and capture new audiences. The video concludes with a focus on emerging platforms like Snapchat and Twitch, emphasizing the importance of staying ahead in the evolving digital landscape.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons Facebook is investing in companies like WhatsApp?

To diversify their product offerings

To reduce competition in the market

To capture a network of engaged mobile users

To increase their advertising revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook address its initial challenges with mobile?

By focusing on traditional advertising methods

By reducing investments in mobile technology

By acquiring more desktop-based companies

By remaking the company around mobile platforms

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern is associated with Facebook's user demographics?

The user base is becoming too diverse

The user base is skewing older

The user base is too focused on mobile

The user base is decreasing in size

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between Facebook and Twitter's growth strategies?

Twitter has a larger user base

Facebook is less innovative

Facebook has more consistent growth

Twitter focuses more on mobile apps

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge Twitter faces compared to Facebook?

Lack of user engagement

Inability to innovate

Higher operational costs

More niche appeal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is continuous growth important for social media platforms like Facebook and Twitter?

To reduce operational costs

To maintain their current user base

To meet market expectations and stay relevant

To focus on traditional media

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What emerging trend is highlighted as a focus for future growth?

Radio broadcasting

Print media

Online video

Text-based communication