Polaris Slingshot: A Big, Bold Bet on Innovation

The video discusses the competitive landscape in the off-road vehicle market, emphasizing that no company is entitled to market share. It introduces the Scout brand, priced slightly above Harley, and highlights the importance of growth outside the US. The CEO focuses on execution and hiring challenges, particularly in engineering and assembly line operations. The Slingshot product is presented as a successful innovation, with strong consumer and dealer reactions, signaling Polaris's commitment to bold investments.

What is the strategic price point for the new Scout brand, and why was it chosen?

• $9,999 because it is cheaper than competitors

• $8,999 to attract budget-conscious buyers

• $10,999 because it balances power, price, and performance

• $11,999 to position it as a premium product

What is the company's target for sales growth outside the US over the next seven years?

• From 15% to 30%

• From 20% to 35%

• From 15% to 25%

• From 10% to 20%

What is a key factor in the company's market success, as mentioned in the second section?

• High say-do ratio

• Aggressive marketing campaigns

• Frequent product launches

• Cost-cutting measures

What is one of the main challenges the company is facing in its operations?

• Declining market demand

• High production costs

• Finding the right people for key positions

• Lack of innovation

What makes the Slingshot product stand out in the market?

• Its affordability

• Its traditional design

• Its bold innovation and thrilling experience

• Its limited availability