Copycats Mimicking Snap Features Heats Up Competition

The video discusses the competitive landscape between Snapchat and Facebook, focusing on user growth, engagement, and advertising opportunities. It highlights Snapchat's need to invest in R&D and marketing to compete with Facebook's large user base. The discussion also covers Snapchat's leadership, particularly Evan Spiegel's role, and the implications of limited shareholder voting rights. Despite challenges, Snapchat's innovative features are seen as attractive to advertisers, though competition from larger companies like Facebook and Google remains a significant hurdle.

What is one of the main strategies Snapchat needs to adopt to compete effectively?

• Focus solely on existing users

• Limit app features

• Increase investment in R&D

• Reduce marketing expenses

Why is user engagement a challenge for Snapchat?

• Facebook has fewer users

• Snapchat lacks innovative features

• Snapchat is not available on all devices

• Users have limited time to spend on multiple apps

How does imitation by competitors affect Snapchat?

• It reduces Snapchat's user base

• It validates Snapchat's business model

• It increases Snapchat's advertising costs

• It limits Snapchat's app features

What is a potential issue with Snapchat's leadership structure?

• Lack of innovation

• No clear vision for the company

• Too much control by a few individuals

• Frequent changes in leadership

What could be a concern for shareholders regarding Snapchat's leadership?

• High employee turnover

• Lack of shareholder voting rights

• Frequent product failures

• Low market valuation