Is Mobile Shopping a New Thanksgiving Tradition?

The video discusses IBM's role in retail analytics, highlighting the rise of mobile shopping during Thanksgiving, which accounted for over half of online traffic and a third of purchases. It emphasizes the shift towards mobile as a new shopping tradition and how retailers are adapting by optimizing for various shopping methods. Despite some disappointment in sales figures, there is notable growth in key shopping days like Black Friday and Cyber Monday, with an extended shopping period this holiday season.

What significant milestone did mobile shopping achieve on Thanksgiving Day?

• It was the least popular shopping method.

• It surpassed in-store shopping in sales.

• It accounted for more than half of all online traffic.

• It was only used by a small percentage of consumers.

How are consumers choosing to shop according to their convenience?

• Exclusively through mobile phones.

• By visiting physical stores only on weekends.

• Only through in-store visits.

• Using a mix of laptops, desktops, and mobile devices.

What is one way retailers are adapting to consumer shopping habits?

• By offering discounts only on Cyber Monday.

• By optimizing for both in-store and online mobile shopping.

• By closing physical stores.

• By focusing solely on desktop shopping experiences.

What trend was observed in the shopping days leading up to Cyber Monday?

• Strong growth in key shopping days.

• A decrease in mobile shopping.

• A decline in online shopping.

• No significant change in shopping patterns.

How did retailers adjust their promotional strategies this year?

• By not offering any promotions.

• By starting promotions later than usual.

• By starting promotions earlier than previous years.

• By focusing only on in-store promotions.