Is a $25 Billion Snapchat IPO Feasible?

Is a $25 Billion Snapchat IPO Feasible?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Snapchat's potential $25 billion IPO, highlighting its robust user growth and revenue potential. Snapchat's primary revenue comes from advertising, including video ads, lenses, and geofilters. The company faces challenges in expanding its user base beyond the youth demographic. If successful, Snapchat could become a leading platform for brand advertising among young users.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary factor contributing to Snapchat's potential $25 billion market cap?

Acquisition of smaller companies

User growth and engagement

Partnerships with other tech companies

Expansion into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a current revenue stream for Snapchat?

Location-based advertising

Video ads

Subscription services

Lenses and geofilters

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Snapchat primarily generate revenue?

Subscription fees

Advertising

Selling user data

Merchandise sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic currently makes up the majority of Snapchat's user base?

Users over 40 years old

Users between 30 and 40 years old

Users under 25 years old

Users between 25 and 30 years old

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge Snapchat faces in becoming a major platform for brand advertising?

Reducing advertising costs

Developing new features

Increasing server capacity

Attracting older user demographics