McDonald’s Kiosks Satisfy Millennial Appetites

The transcript discusses McDonald's strategic focus on operations, including organizational changes and menu updates like all-day breakfast. It questions whether these efforts have exhausted easy growth opportunities and highlights the importance of technology, such as kiosks and mobile apps, to sustain sales. The use of kiosks is seen as beneficial, especially for millennials, as it enhances customer experience and increases average check sizes.

What strategic change did McDonald's make to its menu to improve operations?

• Added more dessert items

• Switched to all-day breakfast

• Introduced vegan options

• Reduced portion sizes

What concern is raised about McDonald's future sales?

• Increasing competition from local diners

• Potential decline after exploiting easy opportunities

• Rising costs of ingredients

• Decreasing interest in fast food

Why are kiosks considered beneficial for McDonald's?

• They provide nutritional information

• They offer discounts on bulk orders

• They reduce the need for kitchen staff

• They allow customers to see the entire menu without pressure

What is one reason millennials prefer using kiosks at McDonald's?

• They can customize their orders more easily

• They prefer not to deal with counter staff

• They find it faster than drive-thru

• They enjoy interacting with staff

What new technology is McDonald's introducing to enhance customer convenience?

• A virtual reality dining experience

• A drone delivery service

• A mobile app for ordering ahead

• A loyalty rewards program