Breaking Down Facebook's 4th-Qtr Earnings

The video discusses Facebook's strategic changes in 2018 to restore user confidence and engagement, despite a decline in US users. It highlights Facebook's efforts to increase ad transparency and the expected deceleration in ad revenue growth due to market saturation. However, optimism remains for Instagram's growth in both users and ad revenue, benefiting from its integration with Facebook.

What was one of the main reasons for Facebook's intentional changes in 2018?

• To restore user confidence and engagement

• To launch new features

• To increase ad revenue

• To expand into new markets

What is Facebook's approach to ad transparency?

• Launching a transparency effort independently

• Reducing the number of ads

• Increasing ad prices

• Waiting for Congress to pass legislation

Why is Facebook's ad revenue growth expected to decelerate?

• Due to a lack of innovation

• Because of a decrease in user base

• Because of the law of large numbers

• Due to increased competition

What is the forecast for Instagram's ad revenue growth this year?

• No significant change

• A slight increase

• A decrease due to market saturation

• A doubling to close to $8 billion

How does Instagram benefit from its relationship with Facebook?

• By reducing operational costs

• Through increased ad revenue and user growth

• By sharing user data

• Through exclusive content partnerships