Kodak: The Rise and Fall of a Photography Giant

The video explores the rise and fall of Kodak, a company that once dominated the photography industry. It discusses Kodak's innovative history, the concept of 'Kodak moments,' and the company's struggle to adapt to the digital revolution. The narrative highlights Kodak's business model, its market dominance, and the eventual decline due to its strong attachment to film. The video also delves into George Eastman's legacy and his role in making photography accessible to the masses.

What is a 'Kodak moment' commonly understood as?

• A moment of financial success

• A moment of innovation

• A moment worth capturing on film

• A moment of business failure

In the early 1990s, what was Kodak's market share in the US film market?

• 60%

• 30%

• 80%

• 50%

What was the main challenge Kodak faced with the first digital images?

• They were too large

• They were too colorful

• They were not clear enough

• They were too expensive

What was Kodak's business model primarily based on?

• Selling high-end cameras

• Selling digital cameras

• Selling film and processing

• Selling photography courses

What slogan did George Eastman invent for Kodak?

• Picture perfect

• Film your life

• You press the button, we do the rest

• Capture the moment

What was a significant marketing strategy used by Kodak?

• Advertising in scientific journals

• Focusing on corporate clients

• Promoting the idea of capturing family moments

• Targeting professional photographers

What was a key factor in Kodak's decline?

• High production costs

• Poor marketing

• Lack of innovation

• Over-reliance on film

What did Kodak's pioneering technology allow us to capture?

• Only digital images

• Extraordinary detail and clarity

• Only black and white images

• Only space images

What was Kodak's role in the photographic industry?

• A niche market leader

• A digital-only company

• A platform for global standards

• A minor player

What was Kodak's contribution to space exploration?

• Designing space suits

• Training astronauts

• Providing cameras for lunar missions

• Developing space shuttles