Kodak: The Rise and Fall of a Photography Giant

Kodak: The Rise and Fall of a Photography Giant

Assessment

Interactive Video

Business, Arts

11th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the rise and fall of Kodak, a company that once dominated the photography industry. It discusses Kodak's innovative history, the concept of 'Kodak moments,' and the company's struggle to adapt to the digital revolution. The narrative highlights Kodak's business model, its market dominance, and the eventual decline due to its strong attachment to film. The video also delves into George Eastman's legacy and his role in making photography accessible to the masses.

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the key factors that contributed to Kodak's dominance in the photography market during its peak?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of digital technology on Kodak's business model.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Kodak face as the photography industry transitioned from analog to digital?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Kodak's approach to film processing contribute to its success?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How did George Eastman revolutionize photography for the masses?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the significance of Kodak's innovations in making photography more accessible.

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the slogan 'You press the button, we do the rest' in Kodak's marketing strategy?

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