Daniel Pink: To Sell is Human

Daniel Pink's 'To Sell Is Human' redefines sales as a universal skill involving persuasion. Pink introduces the ABCs of selling: Attunement, Buoyancy, and Clarity, emphasizing empathy, resilience, and clarity in communication. He provides practical steps for effective pitching and improvisation, advocating for serving others before oneself in sales. The book is not a traditional sales guide but offers insights and anecdotes to enhance sales effectiveness.

What does Pink suggest about the importance of serving others in the sales process?

How does Pink differentiate between 'upselling' and 'upserving'?

In what ways does Pink's book challenge traditional views of sales?