Breaking Down Starbucks' Tepid Third-Quarter Results

Breaking Down Starbucks' Tepid Third-Quarter Results

Assessment

Interactive Video

Business, History

University

Hard

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The video discusses Starbucks' sales performance, highlighting a slight weakness compared to estimates but noting operational improvements in US stores. It explores the decline of traditional advertising and Starbucks' focus on in-store branding. The success of Starbucks' mobile app is emphasized, with 30% of transactions occurring through it. The video also analyzes Starbucks' strategic investment in China, despite current challenges, and its overall earnings performance.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What operational issues has Starbucks been able to overcome in its US stores?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Starbucks' mobile app performance compare to other QSR players in the industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant deal did Starbucks make recently, and what does it signify for their strategy in China?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of Starbucks cutting 3300 jobs while reporting a 4% year-on-year growth.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Starbucks managed to maintain its growth in China compared to other Western brands?

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