Marketing - What is Lead Qualification

The video tutorial discusses lead qualification, a crucial step in the sales process. It involves identifying potential customers who are most likely to make a purchase and determining their specific product interests. The process helps eliminate leads that are unlikely to buy due to reasons like loyalty to another product or financial constraints. Effective lead qualification enhances salesperson efficiency, making both the salesperson and the organization more successful.

Why is it important to understand the needs of a customer before selling a product?

What can be the consequences of not effectively qualifying leads?