The French Jeweler Frosting Beyonce in Diamonds

The French Jeweler Frosting Beyonce in Diamonds

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video introduces the Silk diamond collection by Valerie Messika, who grew up surrounded by diamonds due to her father's business. Valerie's unique access to rare stones has allowed her to control the entire diamond transformation process. Her products range from €600 to several million and are available in 50 countries. Despite being a small brand, Valerie's diamonds have gained attention from celebrities like Beyoncé. She hopes this will boost her new Parisian store and lead to further expansion.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What inspired Valerie Messika's passion for diamonds?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Valerie Messika ensure quality in her diamond products?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the price range of the final products offered by Valerie Messika?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Who are some of the notable clients of Valerie Messika?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does Valerie hope the 'Beyoncé effect' will have on her business?

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