Why Location Is a Game-Changer in Digital Advertising

Why Location Is a Game-Changer in Digital Advertising

Assessment

Interactive Video

Business

University

Hard

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Blismedia is a technology company that leverages consumer location data to enhance advertising targeting. By understanding where people go, Blismedia provides brands with deeper insights, allowing for more precise and effective advertising strategies. The company is expanding rapidly, particularly in the Asia Pacific region, and plans to enter the US market soon. Their approach aims to improve ROI for advertisers by using real-world location data, offering a new dimension to digital advertising.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the growth trend for Blismedia in the Asia Pacific region?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are Blismedia's future plans regarding market expansion?

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