International Business Approaches and Strategies

International Business Approaches and Strategies

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Patricia Brown

FREE Resource

The video tutorial discusses various forms of international business, including import/export, licensing, franchising, strategic partnerships, joint ventures, and foreign direct investment. It also covers four approaches to international business: ethnocentric, polycentric, region-centric, and geocentric. Each approach is explained in terms of product design, strategy, and operations, with examples provided for better understanding.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a form of international business?

Import and Export

Licensing

Domestic Retail

Franchising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a strategic partnership?

McDonald's franchising

A logistics partnership

Vodafone-Idea joint venture

Walmart's investment in Flipkart

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of the ethnocentric approach?

Regional market treatment

Domestic-focused operations

Country-specific strategies

Global product design

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the ethnocentric approach view product design?

Focused on the home country

Tailored to each country

Based on regional preferences

As a global standard

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a polycentric approach, how does a company operate in multiple countries?

With a single global strategy

With strategies tailored to each country

By merging regions into one market

By focusing on domestic operations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the polycentric approach?

Domestic market dominance

Country-specific adaptation

Global uniformity

Regional integration

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which approach involves treating certain geographical areas as a single market?

Ethnocentric

Polycentric

Region-Centric

Geocentric

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