Free Printable Intro. to Business

Worksheets

Intro. to Business - Unit 1 Review

Total questions: 20

Worksheet time: 8mins

Name

Class

Date

Two people or organizations involved in a transaction.

exchange

focus groups

target market

marketing mix

Developing and maintaining satisfying exchange relationships between businesses and consumers.

marketing

focus groups

target market

exchange

A small group of 8-15 people who share their opinions on products being researched by a company

focus groups

target market

exchange

market

What is a disadvantage of using a large sample size for a survey?

privacy concerns

tax liabilities

increased expense

less accuracy

Secondary data is often

gathered before primary data.

gathered after primary data.

considered irrelevant.

more time consuming to gather than primary data.

Primary data is generally

less expensive than secondary data.

less time consuming than secondary data.

easier to gather than secondary data.

more expensive than secondary data.

A question starting with "How many" is an example of what type of market research?

quantitative

qualitative

secondary

proprietary

A questions starting with "Why" is usually what type of research question?

qualitative

quantitative

secondary

proprietary

This image is an example of which marketing function in a

distribution

marketing-information management

pricing

promotion

10.

This poster of the Mustang evolving over the years, best represents which marketing function?

product service management

pricing

marketing-information management

promotion

11.

What marketing function does this picture best represent?

selling

product/service management

financing

distribution

12.

This picture best represents which marketing function?

promotion

product/service management

financing

marketing-information management

13.

A business handing out surveys to customers is an example of which marketing function?

marketing-information management

product/service management

promotion

pricing

14.

Kohl's offering a store credit card is best an example of which marketing function occurring?

financing

product/service management

pricing

promotion

15.

A store deciding they want to make a 70% profit on all items is an example of which function?

pricing

promotion

financing

marketing-information management

16.

The process of gathering, recording, analyzing, and reporting information regarding customers.

marketing

market research

focus groups

marketing strategy

17.

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

18.

This marketing philosophy is based on the beliefs that people will buy more products if aggressive sales techniques are used.

Production Orientation

Sales Orientation

Market Orientation

Societal Market Orientation

19.

This marketing philosophy focuses on satisfying customer wants and needs while meeting organizational objectives.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

20.

This marketing philosophy goes beyond a market orientation to include the preservation or enhancement of individuals’ and society’s long-term best interests.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

Reset

Intro. to Business - Unit 1 Review

Total questions: 20

Worksheet time: 8mins

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